But, when there's a pause in the action there are of course Olympic themed commercials (which often remind me of Super Bowl commercials). They're at a higher level than your typical run of the mill commercial and tend to tug on your heartstrings a bit. In the beginning I was oohing and aahing and almost shed a tear.
Then, I saw the following McDonald's commercial. If you've been watching the Olympics at all you've probably seen it. Just in case you haven't, here's the scene.....
Picture a group of children hockey players and their coach giving a post game pep talk. He says (and I am paraphrasing here since I can't find the clip online);
"We came into this game with one goal and unfortunately finished the game with only one goal. You played with heart.....you played like Olympians...and today you're going to eat like Olympians!"
The commercial then cuts to the team entering a McDonald's full of prominent Olympic athletes.
I almost fell off the couch! It's bad enough that McDonald's is and has been a huge sponsor of the Olympic games for as long as I can remember, but to actually paint the picture that Olympic athletes eat McDonald's and that "you too can eat like an Olympian" is just plain irresponsible. I'm not an expert on an Olympic athletes diet but I am pretty confident that they aren't stopping at the drive thru on their way home from practice.
After I picked myself back up of the floor and had to take a step back from my outrage:
Give Kids More Credit
Unless you live under a rock you've heard all the news about childhood obesity and the rise in diabetes. This commercial clearly targets children who might believe that McDonald's food could help them become an Olympian. But, at the same time we need to give kids more credit and parents need to take responsibility. I think it's safe to assume that most kids know that a salad is better for them than a Big Mac and it's our responsibility as adults to keep reinforcing what they already know. We shouldn't expect McDonald's to teach children how to make smart and healthy food choices - that's our job.
Healthy Options: A Missed Opportunity
If you're going to McDonald's in the first place I'm sure you're not stopping by for the apple dippers but, at least they have added a few healthy options for those who want them. In the commercial they don't show any of these options. Instead, all the Olympians are chowing down on chicken nuggets and french fries. Why not take this opportunity to promote the healthier choices that McDonald's has to offer? By missing this chance they have really made themselves look foolish and the Olympic athletes are going down with them.
I wouldn't really expect much more out of McDonald's but I am sorely disappointed in the athletes that made themselves available for this commercial. To add some irony - all of this is happening on NBC, the channel that prides itself in bringing you The Biggest Loser.
What do you think? Do you think these Olympic athletes made a smart choice? Should McDonald's be held responsible for running misleading commercials that target children?